Server-Side Monitoring Vs Pixel Monitoring - Which is Better?
Typical client-side monitoring relying on pixels isn't immune to issues like ad blockers and browser privacy settings. That's why businesses are turning to server-side solutions, such as GTM server-side tagging.
This technique improves information precision, gets rid of missed conversions, and functions around problems with pixel tracking. Here's why it deserves the financial investment.
Cost-Effectiveness
The key to success with server-side monitoring is having a solid tag administration system (TMS) in place, specifically one that sustains this type of tagging. It's additionally crucial to comprehend how a server-side remedy can assist with data uniformity and precise conversion attribution.
Pixel-based monitoring is prone to changes in internet browser personal privacy settings and advertisement blockers, making it less reliable. By switching over to server-side tagging, marketing experts can enhance the accuracy of their information and optimize advertising and marketing campaigns.
Accurate information can reveal possibilities for enhancement, such as the need to use a better item or customer care. This data can after that be used to check and optimize internet site experiences. For instance, Netflix leveraged server-side tracking to improve its referral engine, causing a 75% increase in viewer acquisitions. The same kind of data can be utilized to run A/B tests throughout multiple platforms and networks, driving performance. Server-side monitoring can work along with your Meta Pixel and Conversion API to provide detailed ad system coverage.
Data Precision
Because information is transferred straight to MarTech systems, server-side tracking supplies greater precision and boosted privacy. This approach also enables you to track conversions beyond your website, such as telephone call or in-store acquisitions, giving you an extra complete photo of your consumer's journey.
Pixel tracking might be subject to data violations and cyber attacks, as it transfers large amounts of individual details across a number of data sources. In addition, while pixel tracking techniques assert to remove personal details by using hashes, these methods are prone to turn around engineering and can still link various information sources.
Server-side tracking is suitable for large businesses that depend on efficiency advertising and marketing and detailed analytics. It helps reduce information loss and supplies more control, but needs a significant quantity of technical work and resources to establish. The long-term advantages, however, are well worth the upfront investment. Begin with a pilot project to examine for mistakes and ensure your setup is robust.
Scalability
Utilizing a server-side technique changes duty for accumulating and transmitting event data from your web server to the analytics or marketing system. This removes internet browser constraints and ad blockers from hindering real-time tracking, enabling you to record accurate, trusted data.
If you pick to apply a server-side remedy, it's important to select a tag management system (TMS) that supports this approach. Guarantee the TMS is well-integrated with your existing referral marketing examples tools and platforms to improve data collection without delay.
For example, Meta's cookieless tracking tool is a perfect service for e-commerce online marketers wanting to conquer issues caused by pixel tracking. With real-time data handling and in reverse compatibility with Google Analytics, it supplies exact conversion monitoring for a seamless shift to cookieless tracking. This enables you to leverage thorough customer actions understandings, like Netflix's capability to suggest films to 75% of their users, to boost your organization method and efficiency. Eventually, this results in more enlightened decision-making and boosted ROI.
Safety
Server-side tracking uses your very own web servers or cloud web servers to send event information, bypassing concerns like ad blockers and browser limitations. This makes certain regular data capture across networks and much better performance.
Pixel monitoring, as soon as the market standard, has actually been significantly affected by privacy laws and advertisement blockers. Consequently, it has come to be harder to maintain exact information on site visitors and conversions, making remarketing initiatives unstable.
In reaction, Meta has created the Meta Conversion API to assist future-proof your marketing pile and enhance attribution in a privacy-first globe. Unlike pixel tracking, Meta Conversion API utilizes your very own server to move event information to your system of choice. As an extra scalable service, it's perfect for organizations that need more integrity and control. You can build it on your own or utilize a turnkey option from a vendor to establish it up, depending upon your technological resources and budget. The longer term advantages of a scalable setup consist of improved information accuracy and even more reputable project performance.